Tuesday, March 10, 2009

Greeting Card Trends are changing BIG TIME


Blockbuster versus Netflix….the Send Out Cards comparison

Blockbuster has stores and is talking about filing bankruptcy….their stock is currently about .40 cents a share

Netflix did a different approach by ordering DVD and Games online. In the last 5 months they added 1.5 million customers (38.30 a share)

Blockbuster started using the online approach only to get to the dance a little (maybe too) late.

American Greetings & Recycled Paper Greetings versus Send Out Cards.

American Greetings in the 4th quarter of 2008 lost 190 million, Recycled Paper Greetings filed bankruptcy in 2008 (people just don't go to the store as much as they thought paying $2.50 and up a card)

Send Out Cards (an online greeting card company) showed close to 100% growth from 2007 to 2008….at annual sales at 41 million in 2008 and started a printing out of Australia.

You may see a trend start appearing because it’s (easier) for people to jump online and send out a (real) greeting card from their PC for an economical price as well!


Hope this adds some value!

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